Performance Based PR Is Changing Public Relations Industry

1-800-PublicRelations “1800pr” Is leading the ROI PR Charge

NEW YORK, NY (Feb 2, 2015) – 1-800-PublicRelations, Inc. “1800pr,” The leading Performance Based PR and online Marketing agency, today announced its performance based PR business model hit an industry milestone, successfully booking over 200 CEO’s in 2014 on major TV/ Radio news networks and major publications. The model marks a revolutionary approach to public relations services by ensuring that businesses actually receive the publicity they pay for.

Unlike most traditional PR firms or public relations service providers that charge agency retainers or expensive hourly advisory billing, 1800pr focuses on bundling the overhead costs into success fees when they take on Performance based PR placement for their clients. They only charge for actual placements secured on a client’s behalf at a pre-negotiated rate. Thus, 1800pr shoulders all the risk and the client gets exactly what they’re paying for.

The entire online advertising industry achieved enormous success by using a performance-based business model for ad placements, impressions and more, and because of the advent of this model the industry has grown over 10,000 % since. “We are now applying this proven methodology war tested by Google, Yahoo, Linkedin and others to the PR industry,” said Matthew Bird, President of 1800pr. “Billing clients for verified results is a completely new paradigm in the field of public relations and is a win-win for both the client and for us, it keeps our feet to the fire and our team busy working for our clients. Now for the first time, businesses, large or small, can reap the benefits and inherent value of publicity with no financial risk or uncertainty whatsoever and that’s truly what business is about for me, helping companies succeed.”

Performance based PR services is just one of the many tier-one public relations and online marketing services 1800pr offers. The company has a heavy focus on CEO publicity programs, multi-channel communication programs for emerging growth companies and a whole suit of small and medium size business PR, marketing and lead generation solutions.

About 1800PublicRelations
1-800-PubicRelations “1800pr” is a leading performance based PR and marketing firm and service provider. Founded in 2013, 1800pr offers multi-channel communications program, content marketing and CEO publicity services for public and companies, government, municipalities, news networks and agencies worldwide. We utilize a broad network of over 1,000 news publishers (TV, radio, print & digital) and wide array of PR and marketing services to support sales, business development and local lead generation efforts for our clients and reseller partners. To learn more about 1800pr visit us at www.1800pr.com.

Company Contact:
Matthew BIRD
President
1-800-PublicRelations
P: (646) 401-4499
E: matt.bird@1800pr.com

Performance Based PR Services:
Bridget Fleming
Producer
1-800-PublicRelations
P: (917) 319-7782
E: bridget.fleming@1800pr.com

There’s an overabundance of public relations agencies and despite their high costs — or maybe because of them — they’re not trusted. If you do hire one, you’ll get no guarantees.

There are 29 million businesses in the U.S., but fewer than one percent are represented by PR agencies.

“When you come from the agency world, you know where inefficiencies, mistrust, and disconnects with the non-PR world come from,” said Matthew Bird in an interview with Small Business Trends. Bird is a digital media industry veteran who intends to shake up the industry he worked most of his life in.

In contrast to PR, large retailers are an example of a trusted sector. People gravitate to stores with buyer-friendly return policies and prices, such as 1-800-FLOWERS.

Consumers have certain expectations when they buy from chains and franchises, thanks to standardization in quality control and sourced products, among other things.

With this in mind, Bird wants America to get familiar with a concept he calls “fractional PR” and a new franchise model. His new company 1-800-PublicRelations Inc. allows small and medium sized businesses to get the highest level of PR service (“Tier 1”, in industry parlance), but on an a la carte basis. Businesses getting a la carte services from the franchise would get “what they request, nothing more, nothing less, and everybody’s happy,” he added.

What’s Different Compared to PR Agencies?

In old PR models, clients could burn through retainers quickly and without much to show for it. In the franchise model, if services aren’t needed, loss of investment is a non-issue. Clients only pay for the services they use.

“The majority of businesses want this type of transaction-based, low-risk model,” Bird added. In 2014, their first year of business, more than 290 companies used 1-800-PublicRelations, Inc.

The company is using cloud-based tech to parse and sort PR teams and coordinate efficiency and revenue sharing. One benefit of the franchise is that if a franchisee feels under-equipped to execute on a specific deliverable, he or she can reach out and revenue share with other franchisees, working together as one company to honor a client request which might have been beyond the scope of just one.

“When you see an industry about to change, it’s because a precipice has been reached,” Bird said “A lot of companies are frustrated with PR and IR agencies because they’re not getting the value they were expecting.”

What’s PR Good For, Anyway?

PR agencies operate on a few basic foundations. On one side, there’s research, consulting, strategic messaging and branding. Many agencies are strong on these, but then there’s an execution side, which many agencies aren’t great at.

Smaller agencies, often called “PR boutiques”, are typically started by ex-employees of larger firms striking out on their own, but with the support systems, infrastructure and other aspects common in a large agency go away, making boutique or solo PR execution a nightmare in many cases.

Buying new technologies and learning special cloud functions are examples of challenges Bird’s franchisees (regardless of tier) won’t need to spend time or energy on, because the corporate side would provide continuity and stability on the backend. This allows the franchisees to focus on account management and fulfilling customer requests, such as media bookings and content development.

Is This the Future of Small Business Public Relations?

Maybe.

There are big players in the PR world today, but lately, even they’ve been questioning what their future is going to look like. Trends are changing and there’s a growing need to serve small businesses, and to gain their trust for the long haul.

Boutique PR companies by themselves haven’t been the solution. Many boutiques and big agency initiatives offer isolated strengths and tout them as unique selling propositions. But isolated strengths are not cohesive solutions, even if tech-based. One ironic pain point is that there’s a wealth of technology to execute social media and content marketing plans, yet for PR’s workflow, there’s no cohesive glue or protocol to leverage it all.

“When you have a lot of technology, you need a fleet of people to manage it too,” Bird said. “Our idea is to streamline what’s important and what’s not important, and to consolidate traditional and digital pieces of PR in one turnkey solution. Everyone wins.”

What would you class as a privilege? To be best man or bridesmaid at your friend’s wedding? Your education? For me, well it was witnessing a pivotal point in our history, being present at the UN General Assembly when the gavel came down, striking wood to declare the SDGs are ratified, the journey has begun. It gives me goose bumps just thinking about it.

But do you know what? Something happened on that same day that made me realise the power and force for good of our youth, our future business leaders. When Malala stood up to address the UNGA, she spoke from the back of the auditorium. With everyone’s back turned to her, she asked us all to turn around to face her. Her message was clear – you may think we are behind you and can be ignored, but we are here and we are watching you. Her impact was impressive.

The impact of business is impressive too. Sometimes for the good of our planet and people, sometimes to their detriment. Engaging business with the Global Goals and bringing clarity to how its activities impact upon so many major issues that need to be addressed with rapidity, should be a considerable force to be reckoned with.

There is real appetite amongst business too to step up and accept the challenge. Ahead of the launch, 92% are aware of the Global Goals (compared to only 33% of citizens) and 71% are already planning what to do. Which is good to see as citizens are expecting great things. Our research results show they expect business to apply SDG thinking to their core business activity, with less emphasis on peripheral projects or reporting. 50% expect business to embed the Global Goals into its strategy and the way it does business.

But at the moment, business lacks the tools to really assess its impact let alone make the required changes. So will consumers grow impatient with businesses that don’t engage or don’t engage fast enough? This could be a distinct possibility. Firstly, tools seem thin on the ground with only 13% of businesses having identified what they need to assess their impact. Worryingly, this only increases to 30% over the next five years. Secondly, only 29% are setting goals or even preparing to set them – again this is a concern as, in the business world, a lack of objectives and targets equates to a lack of accountability and commitment. Business will need to watch out that a lack of visible or communicated engagement doesn’t become a reputational issue.

So how can we catalyse action? The aim of the Global Goals targets the mechanics at the core of business. It’s about reviewing fundamental business activities to understand where they help or hinder governments achieve the global goals, and doing something to remove or reduce the negative impacts, and build upon the positive ones. This will take strong leadership and a tone from the top that needs to overcome investor pressure for short term returns – totally at odds with the SDGs which aim to fix long term planning to fix long term problems.

We see the Global Goals Commonwealth Sustainable Business Challenge as a way to support business to cut through this, a way to get them started, to cut through the complexity, and to raise awareness in the wider business community that times are changing. In partnership with the Commonwealth Enterprise and Investment Council, PwC is delighted to sponsor the challenge. It throws down the gauntlet to business to have a robust Board level conversation about the Global Goals and commit to an action plan. Find out more about the Challenge.

I’m sure more initiatives like this will follow. We believe that the Global Goals are a game changer for the planet. But only if the business community seizes the opportunity and engages … governments, NGOs and society can only do so much, but it will take a united effort with business on board as well for the goals to be achieved. So, if you’re working, find out how you’re organisation is engaging with the Global Goals. If not, one day you will be! These Global Goals run through to 2030 by which time you could be in a position of influence and leadership. The Global Goals will be as important to achieve then as they are now, so whether you decide to run your own business or work for another, think about the impact your business has on achieving the global goals and encourage strategic decision making with them in mind.

PwC is one of the key AIESEC corporate partners that will join The Youth Action Summit, hosted on 9-11 December 2015 at The United National Headquarters in New York. Nora Wu, Global Human Capital Leader at PwC, will address the audience to outline how PwC activities support the Sustainable Development Goals (SDGs).

This three-day event will bring together top young leaders, experts, governments, business and thought leaders to discuss and generate actionable ideas which tackle global youth issues and contribute towards the implementation of the SDGs.

The event will feature high-level speakers and guests amongst whom are: Jan Eliasson, Deputy Secretary-General of the United Nations, Ahmad Alhendawi United Nations Envoy on Youth, Sergio Fernandez de Cordova, Chairman and Co-founder of PVBLIC Foundation, Matt Bird, President 1800 PR

– By Malcolm Preston, Global Sustainability Leader, PwC

NEW YORK, NY (07/15/15) — 1-800-PublicRelations, Inc. (1800pr), the leading performance based PR and content marketing service provider, is proud to announce the former President of Peru, Dr. Alejandro Toledo has signed with 1800pr to manage his New York Book Media Tour, “The Shared Society – A Vision for the Global Future of Latin America.” The media tour is to drive visibility to his book through strategic media appearances, content marketing and functions including, a presentation and breakfast at the Harvard Club with members of the United Nations, “Geraldo Rivera Show” interview on WABC, “Cavuto Coast to Coast” interview on Fox Business, equities.com one-on-one exclusive interview with guest celebrity host Adam Johnson, and concluded with a presentation and book signing at the United Nations International Institute of Education.

“It’s an absolute honor to be working with President, Dr. Alejandro Toledo. This is a major milestone for 1800pr, it represents confidence in our ability to deliver and execute at highest level,” stated President of 1800pr, Matthew Bird.

About Dr. Alejandro Toledo
Dr. Alejandro Toledo (Stanford Ph.D.) was democratically elected President of Peru in 2001. After finishing his term as President, Toledo returned to Stanford, where he was a Distinguished Fellow in Residence at the University’s Center for Advanced Study in the Behavioral Sciences, and also a Payne Distinguished Visiting Lecturer at the Freeman Spogli Institute’s Center on Democracy, Development, and the Rule of Law.

Simultaneously, Dr. Toledo founded and continues to serve as the President of the Global Center for Development and Democracy in Washington, DC. In 2009-2010, Dr. Toledo was a Distinguished Visiting Scholar at the School of Advanced International Studies at Johns Hopkins University in Washington, D.C., and also a Non-Resident Senior Fellow in Foreign Policy and Global Economy and Development at the Brookings Institution. In recent years, Dr. Toledo has published on policy-oriented academic issues related to Economic Growth, Inclusiveness and Democracy.

For more information on the Global Center for Development and Democracy, visit http://cgdd.org/en/

About 1-800-PublicRelations, Inc. (1800pr)
Founded in 2013, 1800pr is the fastest growing communication firm and media service provider in the country. We are a full-service PR agency and content marketing service provider that partners with established and emerging brands, multi-national corporations, global interests, high-profile individuals, communication firms, government agencies and academic institutions to help them define and achieve their strategic PR goals to drive measured deliverables.

In addition, 1800pr is the national leader in performance based PR and marketing providing a suite of a la carte and on-demand PR services tailored for small and medium size emerging marketing growth companies and entrepreneurs. Our model ensures your company’s content and messaging is both visible to the media and accessible to everyone searching on the web — while improving your credibility.

Our full service marketing & PR firm specializes in a number of practice areas including; (B2C) Medical, Beauty & Fashion, Consumer Brands, Crowd Funding, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality etc. (B2B) Financial Communications, Medical & BioTech, Corporate Communications, Reputation Management, Public Affairs, Government Relations, and Crisis Communications.

We are known for results driven public relations and social programs that provide game-changing measurable results. To learn more about 1800pr visit us at www.1800pr.com.

PR / Media Contact:
Matthew BIRD
President
1-800-PublicRelations, Inc.
+1 (800) 782-6185
+1 (646) 401-4499
matt.bird@1800pr.com
www.1800pr.com

World Poker Fund Holdings and 1-800-PublicRelations, Inc. sign partnership agreement

In the United States, PR and content marketing firm, 1-800-PublicRelations, has signed a partnership agreement with World Poker Fund Holdings, Inc. in which media relations, financial communications expertise and marketing will be enhanced.

New York-based World Poker Fund Holdings, Inc. claims that 1-800-PublicRelations, Inc. (“1800pr”) is the third most influential social impact media and communications firm (presumably in the US).

The deal involves 1800pr providing the professional expertise and know-how to deploy resources and launch a full content marketing and PR campaign targeting the social gaming and event arena. Additionally, 1800pr will invest in the social poker firm in return for an equity stake.

World Poker Fund Holdings frontman and former World Series of Poker main event champion, Jamie Gold, said in a press statement Monday:

“Directly connecting active social gamers with an abundance of live and celebrity driven experiential content is the next level in the online social gaming industry.

“1800pr’s expertise in both increasing our audience reach and delivering highly targeted communications will greatly support our premier gaming brands and enhance visibility for our events. In short, the 1-800-PublicRelations partnership provides us the ability to drive market awareness much faster and further, reaching our target audiences with innovative and exciting celebrity gaming product at the right time.”

Matt Bird, CEO and president of 1-800-PublicRelations said the opportunity to integrate with World Poker Fund’s online and event assets is expected to propel both of companies’ growth.

World Poker Fund Holdings, Inc. is currently in the final stages of launching its two core celebrity-driven social gaming brands for online poker and casino gaming.

Online Casino News Courtesy of Infopowa