UPDATE: World Poker Fund Holdings Announces Beta Launch Figures for CelebrityWorld.com

UPDATE: World Poker Fund Holdings Announces Beta Launch Figures for CelebrityWorld.com

WPFH’s CelebrityWorld.com Beats PartyPoker, FullTiltPoker, BoDog and Poker Stars in Every User Relevant Visitor Data Category by Over 1,000% or More in First 30 Days

LOS ANGELES, CA–(Jun 10, 2016) – World Poker Fund Holdings, Inc. (OTC PINK: WPFH), a leading developer and operator of online and event-based social gaming platforms and brands, today announced its initial user data and revenue figures for online social gaming platform and online casino CelebrityWorld.com in its first 30 days in beta. Each visitor and player has spent an average of 43 minutes on CelebrityWorld.com, engaging a staggering 23 pages per session, generating a total of 188,000+ page views from approx. 2,500 initial users. All CelebrityWorld.com users and site traffic has been 100% organic with no marketing, sponsorships, or advertising of any sort. Unexpectedly, CelebrityWorld.com produced revenues surpassing $13,000 USD since the May 1st beta launch from social mingling upgrades and “free-play” games converting to premium add-ons and “re-ups” of chips (coins) after the free incentives were played. The milestone puts WPFH approximately 3 months ahead of its operational, development and marketing forecasts.

CelebrityWorld is engineered to foster a higher level of emotional investment and subsequently deeper monetization avenues, providing an all over richer experience than its traditional gaming competitors. As a result CelebrityWorld is generating higher user engagement levels on first time players and even higher levels on returning players, due to the real-time stickiness of the social gaming and celebrity content. Meanwhile, other online poker and casino sites do not have the same capacity for growth due to limited content and entertainment options. A more fully cultivated online experience is currently in higher demand than ever by youths, millennials (18-34) and the 40-65 year old demographics. Traditional online Poker, casino and social gaming sites lack a virtual immersive experience by only providing a single game or gaming offer, versus CelebrityWorld’s gaming + entertainment + virtual interaction + personal access to your favorite celebrities — the biggest differentiating factor.

Platform Numbers: CelebrityWorld.com Visitor Data, May 2016
NEW Players / Users: 2,560 (registered, guests, players)
Number of Sessions / Visits: 8,038
Page Views Per Player / Visitor: 23.48 (best in the industry)
Total Page Views: 188,746
Time on Site Per Player / Visitor: 43:41 (43min, 41sec – best in the industry)
Bounce Rate: 4.40% (best in the industry)

Competitive Numbers: CelebrityWorld.com Vs. Top Online Gaming Sites:

How does CelebrityWorld.com measure up against the top online gaming sites: WPFH’s CelebrityWorld.com is beating PartyPoker, FullTiltPoker, BoDog Poker Stars and Casino.com in just about every site and user visitor data category available by over 1,000% or more. Example:

PokerStars PartyPoker Casino.com CelebrityWorld.com
*Page views per visitor 1.25 2.77 1.21 23.48 *Ranked #1
*Time on site 1:24 3:07 1:26 43:41 *Ranked #1
*Bounce rate: 82.60% 9.70% 88.30% 4.40% *Ranked #1

*The data based was collected from Amazon data services and Google Analytics

Maurice Mills, CTO of WPFH and the chief architect of CelebrityWorld.com, commented: “We’ve spent over $1.5 million dollars and thousands of man-hours dedicated to creating new and innovative technologies. Our patented platform(s) is being prepared for a full-scale launch this summer, but I can’t tell you how much fun and insightful it’s been to work with our WPFH and “Celebrity World” celebrity ambassadors so far. We’ve spent the last 9 months defining what they feel would resonate with their fans, and the initial 30 day results of the Beta launch tells us that we hit the nail on the head.”

WPFH’s publicist, spokesperson and President of 1-800-PublicRelations (“1800pr”) Matthew Bird also commented, “Our PR and communication strategy coupled with our celebrity brand ambassadors and experiential gaming environment puts CelebrityWorld.com into a league of its own. We are simply providing a better playing and social gaming experience than anyone else and data speaks for itself — ours users and players spend more time on CelebrityWorld than other popular online gaming sites. I can’t thank Soulja Boy, Jamie Gold, Tracy McGrady and the amazing celebrity owners we have for creating the runway for us to launch CelebrityWorld.com on. That said, the best is still yet to come. We have some BIG things coming that should make for some interesting gossip and chatter!”

About CelebrityWorld.com
CelebrityWorld.com is an experiential online casino and social gaming site featuring real celebrities as fellow avatars ready to play the most popular online casino and poker games with users, go shopping for your favorite brands, party, mingle, and chat in real-time and more.

To learn more and sign up to play, go to www.celebrityworld.com

About World Poker Fund Holdings, Inc.
World Poker Fund Holdings, Inc. (OTC PINK: WPFH) is a leading developer and operator of online and event based social gaming platforms and brands. The company is currently in the final stages of launching its core celebrity driven social gaming brands for online poker and casino gaming at www.celebrityworld.com. The company does not offer any games or gaming opportunities for cash in the United States and is not licensed as a gaming operator in the United States or any other jurisdiction.

To learn more about World Poker Fund Holdings (WPFH) and its upcoming events, please visit www.worldpokerfund.com

Safe Harbor Statement
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

** News, Media, PR and Content distribution provided by 1-800-PublicRelations, Inc.

Contact Information

Investor Relations Contact
Eddie Kwong
VP Investor Relations
Direct: +1 (626) 466-9734
Email: investors@worldpokerfund.com

PR and Media Contact
Matthew BIRD
1-800-PublicRelations, Inc.
Office: +1 (646) 248-7676
Direct: +1 (646) 401-4499
Email: matt.bird@1800pr.com

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