Letter Includes Updates on Company Status, Interim Management Activities, Compliance, Financial Audit, and Future Growth Plans

NEW YORK, NY, Oct 15, 2015 – VGTel, Inc. (OTC PINK: VGTL), a diversified entertainment company currently in the business of developing, financing, producing, and distributing Ultra High Definition (UHD) films and other next-generation entertainment content, today announced the release of its first Letter to Shareholders from Interim CEO Amilya Antonetti. The letter provides updates on current business activities as well as insight into Management’s objectives and expectations for the remainder of 2015.

Fellow Shareholders,

Since the start of our interim engagement with VGTel, we’ve made significant progress in assessing the current state of the Company as well as its obligations, challenges, and opportunities. It is my intention that this letter provides updates as well as answers to common questions and our take on the Company’s future growth potential.

The interim management team has invested significant time, energy, and effort to get the Company’s basic operations and financial information up to date, assess its current status, gauge its potential future viability, and ultimately, to develop and deploy a strategy for turning the company around.

Despite significant remaining, ongoing challenges, I’m happy to report that, in consultation with the Board of Directors, we are moving forward with efforts to bring VGTel back into regulatory compliance as a fully reporting company. To this end, we have engaged prominent accounting firm Malone & Bailey to perform the Company’s annual financial audit, which is expected to be finalized before the end of October, along with the Company’s Form 10Q filing for the first quarter of 2015 to follow shortly thereafter. We also plan to submit any remaining outstanding filings soon thereafter in order to bring the Company current with SEC reporting requirements.

Regarding the state of the Company’s finances, including fundraising and liabilities, we have been communicating with its creditors (primarily note holders and vendors) in an effort to renegotiate debts, extend deadlines, and stave off possible legal action in order to give us the breathing room needed to restart the company. As part of this process, we are exploring avenues (including private sources) for raising capital on terms more favorable to the Company, and to foster an environment more attractive to future investors while rewarding the loyalty of those shareholders who have remained with us.

Meanwhile, Interim President Mr. Toussaint and I have been working closely with the Board to craft a vision for the future of VGTel, and the correct strategy to achieve it. As we perform our due diligence, we are actively evaluating the market landscape, identifying potential opportunities and partners, and sketching out a solid business model. This work, along with the invaluable feedback and insight of industry experts, is getting us closer to presenting a clear, viable, and achievable work-out path for VGTel. I look forward to sharing this vision with you in the coming weeks.

Finally, I would like to personally thank everyone who has reached out to us through social media, email, and various other channels to inquire about the Company’s status or future plans. As a public company CEO, I must remind you that we are prohibited from answering these questions individually; instead, I ask that you look exclusively to our official press releases and regulatory filings for updates, or contact our Investor Relations firm (details below) with questions regarding the specifics of your investment in VGTel. I am committed to this being the first of many timely, informative news releases, and expect to issue our next update once the audit is complete.

Onward!

Sincerely Yours,

Amilya Antonetti, Interim CEO
VGTel, Inc.

About VGTel
VGTel, Inc. is a diversified entertainment company currently in the business of developing, financing, producing, and distributing Ultra High Definition (UHD) films and other next-generation entertainment content. The Company delivers state of the art solutions for producers, post-production professionals, distributors (online and off), and consumers. For additional information, please visit http://www.360entertainmentandproductions.com/.

Forward-Looking Statements
This press release contains forward-looking statements that involve a number of risks and uncertainties, including statements regarding the outlook of the Company’s business and results of operations. By nature, these risks and uncertainties could cause actual results to differ materially from those indicated. Generally speaking, any statements using terms such as “will,” “expect,” “anticipate,” or “may,” or which otherwise predict or address future results or events, are likely to contain forward-looking statements. It is important to note that actual results may differ materially from what is indicated in any forward-looking statement. Readers should consider any forward-looking statements in light of factors that could cause actual results to vary. These factors are described in the Company’s filings with the SEC, and readers should refer to those filings, including Risk Factors described in those filings, in connection with any forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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The odds are stacked against new businesses. According to recent figures published by the SBA, half of new businesses will be forced to shut their doors within five years, and two-thirds of them will close within a decade.

While there are numerous factors at play that small business owners don’t necessarily have much control over, they do have control of how they manage their operations. There are eight common managerial problems that and most importantly, tips on how to avoid making them:

Mistake #1: Thinking success will come overnight

Great cities and structures, and even successful companies, were not built overnight; they all required hard work, perseverance, or as Churchill famously said, “blood, sweat and tears.” While an entrepreneur might have a great vision and quality products consumers want, there can’t be an expectation of a huge payday immediately upon launching a business–it is a slow and steady build.

Instead, be realistic and set a timeline that measures small attainable goals and successes. Focus and commitment, executed on an enduring level, will ultimately deliver success.

Mistake #2: Focusing on too many different things at once

Small business owners obviously have a lot on their plates. Generally speaking, they depend upon themselves—and those they employ—for their living. Consequently, it’s not uncommon for new businesses to overextend themselves in an attempt to get slices from as many markets as possible. More products, more profits, right?

Focusing on too many different products or services can derail a business, draining significant manpower and resources along the way. What’s more, it could result in taking the strongest products for granted, something that can cause regret later on as competitors take note.

To avoid this problem, direct the majority of focus on core competencies—as counter intuitive as it might seem to a business that wishes to grow. Set some time aside to plan for the future, but don’t branch out or diversify too quickly. Maintaining an enduring, laser focus is critical.

Mistake #3: Refusing to delegate tasks

Similarly, many small business owners feel the need to take care of everything themselves. But just because Elon Musk claims to work 100-hour weeks doesn’t mean all entrepreneurs need to do the same. And know this: he has great teams in place to help advance his vision.

Remember, there’s a reason why companies hire employees: they have a job to do. So don’t be afraid to delegate appropriate tasks to appropriate people. Otherwise, there is a risk of becoming unable to direct the proper level of attention on the task at hand, rendering a business incapable of reaching its full potential.

For those running a one-man operation, remember that it’s okay to say no from time to time. It’s better to do extremely well at a few things, than deliver mediocrity on a lot of things.

Mistake #4: Hiring the wrong kind of people

It’s nearly impossible to have a flawless track record when it comes to hiring, so it’s inevitable that at least some of the people you hire simply won’t work out. Having the right people in place is critical for the success of any company, and it’s even more critical for small businesses, Conversely, hiring the wrong person for a business can be just as important and can set your company up for failure.

In order to increase the chances of retaining the best talent, be aware of ‘The Halo Effect’: a common pitfall wherein a hiring manager lets a few traits he or she likes about a candidate create a false halo that prevents them from assessing if the candidate is best for the job or simply acing the interview process.

Whenever possible, try to involve multiple people during the hiring process in order to gain a variety of perspectives on job candidates. Lastly, don’t be afraid to ask tough questions during interviews. Not only should an entrepreneur have to listen to a recap of a candidate’s recent, hopefully relevant work, but understand how this person works, how he or she may handle adversity, overcome challenges, and add true value to the company.

Mistake #5: Failing to define the market and know the customers

An entrepreneur might think a particular product or service is the best idea—and maybe it is. But without knowing the target audience and which other companies are also focusing on them, it will be significantly harder to sell the idea. If a business’s market isn’t clearly defined, it is nearly impossible to hone in on how to best position the product or service in a way that is compelling.

Comprehensive market research is imperative in identifying robust customer personas prior to launching a business. By knowing whom to target and how to effectively communicate with them, a business will be strongly poised to successfully thrive and grow.

Mistake #6: Misunderstanding the importance of having cash

Today’s businesses need access to capital in order to remain nimble and better compete in today’s fast moving markets. Without growth capital, companies are unable to respond to new opportunities, pay their own bills, and otherwise grow their business.

Unfortunately, many new small business owners underestimate the importance of maintaining positive cash flow. This lack of proper planning and forecasting leaves them with their hands tied when they first realize their predicament.

To avoid dealing with cash flow problems, consider starting regular cash flow forecasting and statement preparation—all it requires is a little bit of time. Beyond that, you can make sure to promptly invoice clients and offer them discounts when they pay their bills early, or use an invoice-cleaning service that advances payments on outstanding invoices. Additionally, reexamine how much inventory is being held at any given time; and/or minimize capital expenditures, among other things.

Mistake #7: Lacking a clear vision

How will staff be able to follow its leader if they’re not sure where the executive is trying to go?

With a clear-cut vision for a business, it’s much easier to meet goals. A vision allows all team members to remain on the same page, working together toward the same objectives. When small business owners have an idea of where they want their companies to wind up one year, two years, five years out, it becomes that much easier to end up there.

If you don’t have a crystal clear vision for your business, it might be time to stop thinking so much about strategy (i.e., how to reach your goals) and really pinpoint what the organization will accomplish, and by when. Once the vision is defined, it’ll be easier to rally the team.

Mistake #8: Minimizing the importance of work-life balance

If staff members are unhealthy, they won’t be able to produce—it’s as simple as that. While small business owners might be tempted to work around the clock and encourage their employees to do the same, studies have repeatedly shown that healthier employees are more productive than their tired, overworked counterparts.

Many of today’s workers want to be able to balance their professional lives with their personal ones. Thanks to the Internet, cloud computing, and mobile devices, work-life balance is easier to achieve than ever before—so long as businesses are on board.

Small business owners need to be cognizant of the fact that today’s top talent is often allured by flexible working arrangements. So long as they do their jobs well, does it really matter where or when they work? By simply offering your employees the ability to work flexibly—i.e., work from home, on the road or in the office, whichever they prefer—you’re likely to see your employee retention statistics improve, making your company that much stronger.

If a business isn’t conducive to flexible working arrangements (e.g., a retail shop), consider giving employees the option to work four 10-hour days instead of five 8-hour days, for example. Better yet, ask employees directly what would help them improve their work-life balance and work with them to make it happen.

Recognizing these common mistakes and understanding how to avoid them is critical for small business owners. It is often hard for entrepreneurs to take a step back and evaluate past decisions that may not be working properly; however, it is crucial for the success of a business to understand that these managerial problems can have an enormous impact on the health of the business.

By: Eyal Shinar

Increasing real-time communication options have opened new doors for business communications and breathed life into some old standbys. One of these is the familiar press release, first used in the U.S. in 1955 by the author and journalist James Reston. Done correctly, press releases are as important for getting information about your business to the public today as they were in 1955.

Significant Public Relations Tool

A press release is a free public relations tool, which is especially beneficial for a startup or growing small business. Each press release publicizes important or useful information about an upcoming event or one that has occurred. While a grand opening, special event or new product launch are all good reasons for issuing a release, press releases also alert the public to product recalls while providing important consumer information and working to mitigate an internal crisis. For example, a press release might tell the public about an information security breach, explain what happened and outline the steps being taken to make sure it doesn’t happen again.

Cost-Effective and Easily Distinguishable

Anyone can write and submit a press release — free-of-charge — to multiple media outlets. Although traditional options include newspapers, radio and television stations, online options are becoming increasingly common. A standard newspaper format makes it easy for the public to distinguish between a press release and an advertisement. For example, a headline, clear, concise wording and a fact-based presentation of the information makes a press release clear and easy to read.

What Press Releases Don’t Include

The importance of a press release lies as much in what it doesn’t include as in what it does include. Because press releases typically don’t — and shouldn’t — include advertisements, the public often views the information in a press release as credible. De-emphasizing emotions and avoiding strongly worded expressions also enhance credibility. This is particularly important when a press release contains negative information about your business, employees or the products your business sells.

Press Releases Today

Increasingly, heavy emphasis on social media as a public relations and marketing tool is giving press releases alternative publishing options. Where businesses once had to depend solely on — and get past — journalists acting as editors and information gatekeepers, online self-publishing is now a viable option. Posting a press release on your business website and promoting it through social media or an online press release distribution service allows you to directly communicate information to a mass audience and to target specific groups. For example, incorporating keywords and using search engine optimization tools can significantly increase the likelihood your press release will appear in search-engine results.

By: Jackie Lohrey

People think that the media is under the control of the PR person, which is not so. The first step of effective PR is to be able to understand that the media functions on a mind of their own. Their choices are final and the story angle depends on them. Therefore, its paramount that you make a lasting first impression.

For a startup that has never directly interacted with media that can be challenging. You might have several questions in your mind like: What kind of questions will they ask, how do I respond to their queries in a satisfactory manner, should I reveal my financials.

So, here is a quick guide for startups to help them have a successful interaction with the media.

Dos

1) While speaking to the media, weave a story about what is it that you do and how will it prove to be vital in the existing landscape. Such stories tend to stay for long with the listeners.

2) Talk to them about how the startup idea was born and how you have progressed. Include bits about the founders and share anecdotes. This will make for a great narrative.

3) Be empathetic to the media. Their growth depends on good stories. They are not compelled to do your story.

4) Make a compelling case to write the story. Like Rags to riches is always a good tale and the media love it. Make it worth the journalists time who have tight deadlines and are always hard pressed for time.

5) Believe in what you say. Conviction can be sensed by media and they are thrilled to speak to passionate startups.

Don’ts

1) Be condescending or make remarks like when will you publish this story (or) does this make sense to you.

2) Make your narrative about yourself. Unless the story has been pitched to profile you. The focal point of the interview should be your startup and nothing else. The sum of the parts is always greater and it makes for a compelling story.

3) Assume that the PR person controls the outcome of the story. If the story is positive or negative, it is under the discretion of the media and the information shared as well as available to them.

4) Rush through your interaction or show the media you are hurried/pressed for time. Media hate people who are unwilling to spend time with them. Try to give concise answers with clarity and don’t beat around the bush.

5) Say anything off the record. Nothing is ever off the record and you can be held for what you say. If it is confidential, keep it to yourself.

Best practices

1) Rehearse what you want to say and make sure you have your talking points in front of you. However, don’t share the document with the media.

2) Stay courteous, stay smart, stay effective.

3) Engage the media through every step of the conversation. Make it a dialogue to keep it interesting. Don’t try to force your views on the media.

4) Be comfortable in your own skin. Don’t pretend to be someone you think might please the media.

5) Enjoy the interaction regardless of the outcome. Each experience is a learning. Moreover, such interactions will help you in building your network which can prove to be useful in the future.

By: BuzzNitro

Most business owners understand the importance of marketing. However, they often assume that their company’s marketing strategy begins and ends with advertising. Many companies completely neglect their public relations (PR) campaigns. You should differentiate yourself from your competitors by executing a successful PR campaign to promote your business.

Why You Need to Focus on PR

Public relations is the process of presenting information about your company as news. You will craft news stories about your company and submit them to well-known publishers. It is a great way to educate your customers about your company, its mission and the leaders behind it.

The average customer sees about 5,000 advertisements every day. Consumers filter many of these advertisements out. They also tend to be skeptical, because they don’t know much about the company behind them. The weaknesses of advertising are the two biggest reasons that PR is so important:

• People are more likely to listen to non-promotional messages from publishers that they trust.
• Your news stories help customers learn more about your business, which enhances your brand and encourages them to purchase your products and services.

You will want to make sure that you create a well-thought-out PR campaign that fosters these goals.

Most companies that use PR have found that it was a more effective way to influence customers than traditional advertising. This is especially true with B2B companies. A recent study from the Content Marketing Institute found that 84% of business decision makers prefer to receive information about companies they plan to work with through press releases and other articles than advertisements.

Elements of a Successful PR Campaign

Public relations is an essential component of your company’s marketing campaign. However, it will be implemented differently. Here are some important tips that you will need to follow to create a successful PR campaign.

Build Message Around Your Mission Statement

Your PR campaign needs to support your company’s brand image. The best way to consistently promote your brand image is to review your company’s mission statement. You may need to revise your mission statement over time, but it should always reflect the values and philosophy that you feel is important.

Establish Your Goals

You will need to decide what your primary goals will be for your PR campaign. Your objectives may include one or more of the following:

• Educating customer’s about your company’s mission
• Building your relationship with the community
• Attracting new customers
• Improving your company’s reputation

You will want to make sure that your goals are clearly laid out before you begin your campaign. You will also want to create a system to objectively measure the impact your campaign is having.

Frame Your Message Towards Your Audience

You will need to make sure that your message is tailored to your audience. Different demographics respond to different stimuli, so you will need to keep that in mind when creating a call-to-action. You will also need to make sure that your message is submitted to publishers that cater to your target audience.

Remember that a demographic’s views can change over time. The messages that your business used to reach 20-30 year old consumers in 1990 may no longer be effective. You will need to constantly evaluate your messages and make sure that they fit your target audience.

Emphasize Your Strengths

Why makes your business better than your competitors? You need to answer this question every time that you market your business. Your PR campaign needs to emphasize the strengths of your business to stand out from the competition.

You need to be confident in your claims if you expect them to sound genuine. However, you also need to make sure that you aren’t make unrealistic statements about your company. Far too many businesses fail to be objective when they discuss their strengths. Steve Cody of Peppercomm has said that many of his clients make unsubstantiated claims that their business has changed the marketplace. Cody said that these businesses haven’t been open long enough to make such a difference.

Stick to making objective arguments about the quality of your business. Here are some things that you can include in your PR campaign to gain credibility with your customers:

• Awards from other organizations
• Testimonials from satisfied customers
• Unbiased studies emphasizing the quality of your product

Focusing on solid evidence about your company is much effective than bragging.

PR Should Be Newsworthy

Leading publications are looking for stories that are timely and interesting to their readers. You need to make sure that all of your PR stories fit this theme. Here are some things that you will want to consider:

• You introduced a new product or service.
• Your company just participated in a new study.
• You launched a new website.
• You want to respond to a current event.

Customers have learned to filter out advertisements, but they are still engaged by captivating news stories. Make sure that your PR campaign utilizes them effectively to connect with your customers.

Create a Personalized Outreach Campaign

You will need to submit your story to leading journalists that can get your message in front of your target audience. Keep in mind that these people are serious professionals that want to protect their own reputations. They are not likely to respond to a template email that was mass-mailed to dozens of other publishers.

You will want to carefully tailor your pitches to every journalist. Make sure that your pitch describes how the study would be interesting to their readers.

By: Kalen Smith