Crisis communications: is sometimes considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial standing of the entity.
Our Crisis Communication practice focuses on your digital footprint, cleaning up negative reports, managing your online reputation and making way for positive news indexing to support your name and brand.
At 1-800-PublicRealtions.com we work with 100’s of companies and agencies to assist with the digital PR strategy aspect.
We offer different variations of Crisis Communication services here:
Digital Crisis Communication Strategy
Online Reputation Management
Reverse SEO Services
For a free Crisis Communication consultation please contact us at cs@1800PublicRelations.com
More about Crisis Communications
Crisis communication can include crafting statements, known as “messages,” often tested by research and polling. A rapid response capability—pioneered by the 1992 Clinton-Gore campaign operatives and refined during Bill Clinton’s eight years under attack by his political adversaries while in the White House, has also become an essential element of crisis communication. Additional tactics may include proactive media outreach to get messages and context to the media, identifying and recruiting credible third-party allies who can attest to the company’s side of the story, and striking first, not waiting to be hit.
Crisis communication is a part of larger process referred to as crisis management though it may well be a major tool of handling a crisis situation in government, organization or business.
Crisis communication is sometimes considered a sub-specialty of business continuity. The aim of crisis communication in this context is to assist organizations to achieve continuity of critical business processes and information flows under crisis, disaster or event driven circumstances.
Effective crisis communication strategies will typically consider achieving most, if not all, of the following objectives:
• Maintain connectivity
• Be readily accessible to the news media
• Show empathy for the people involved
• Allow distributed access
• Streamline communication processes
• Maintain information security
• Ensure uninterrupted audit trails
• Deliver high volume communications
• Support multi-channel communications
• Remove dependencies on paper based processes
By definition a crisis is an unexpected and detrimental situation or event. Crisis communication can play a significant role by transforming the unexpected into the anticipated and responding accordingly.
We offer different variations of Crisis Communication services here:
Digital Crisis Communication Strategy
Online Reputation Management
Reverse SEO Services
For a free Crisis Communication consultation please contact us at cs@1800PublicRelations.com
Source: 1800PublicRelations.com
Source: Wikipedia
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